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Boston_2011_Roundtable

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Small doesn’t mean you are not happy and profitable. Not every business needs to be a large business to be successful. In fact, majority of businesses are small and profitable. Small means freedom and control. By leveraging the power of web, small businesses can effectively compete around the globe without setting a foot in the distance land. Even at the local level, internet provides great opportunities to drive foot traffic to your shop or local office. All you have to do is to start with a good website and make sure the site is properly optimized for search engines. Once the site is optimized,...

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Make sure you are on the Google places directory. This is one powerful search tool designed by Google for your local business. It is free and easy to create. Once the business is validated by Google, your business listing with a local map will start to show up when someone is searching for a local business like yours. According to Google, 97% of consumers search for local businesses online. Be there when they're looking for you with Google Places for business - a free local platform from Google. You can always combine this with SEO and Google paid ad services to get the most mileage out of your...

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Think of social media as a modern day ‘multilevel’ marketing or Tupperware parties without the hassle of physically recruiting and training people to sell your goods and services. Social media on the other hand, poses no geographical and time limits on you. It offers unlimited marketing and selling potentials. You can pretty much connect to your fan/potential customers anytime. All you need to do is to understand how Social media works. It is also a very cost effective medium in generating leads for your business. Before you start implementing some of these strategies, here are few things...

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It is a fair question. If you are not actively marketing your services or products, a landing page may not be important. For most online marketers, a landing page helps convert site visitors into paying customers. A landing page is created specifically for an offer, discount and or coupon which is advertised to prospective customers through emails, newsletters, PPC and social media. The reason for creating a landing page is that the website can be distracting to visitors with lots of other information found on the website. Visitors only wanted to know more about the specific offer which was advertised....

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If you are a consultant or a small business owner mostly selling services, blogging can be the weapon of choice in marketing your services. Blogging is the most powerful marketing tool ever invented by the new medium. Prior to the invention of blogging, you would have to go to meetings and conferences and try to give your expert advice through speeches and or send out-dated papers or resumes. Very few had the time or resources to actively participate in events or keep updating docs. Now with active blogging you can share your expertise and can become a domain expert without leaving your home...

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As the temperature hit the 100 degree mark in Boston, I started to think about visiting my friend Faheem in Vermont. He owns the beautiful Snowdon inn in Londonderry, Vermont. He rang me the other day and we talked about his business. As a small business owner, my friend and his lovely wife manage and take pride in running the Inn and making sure guests have a wonderful time during their stay. Like any small business owner, the challenges of running a business are never ending. His are no different: How can he bring more guests and increase revenue without spending a small fortune? Before...

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