Blog

If you are a consultant or a small business owner mostly selling services, blogging can be the weapon of choice in marketing your services.

Blogging is the most powerful marketing tool ever invented by the new medium. Prior to the invention of blogging, you would have to go to meetings and conferences and try to give your expert advice through speeches and or send out-dated papers or resumes. Very few had the time or resources to actively participate in events or keep updating docs.

Now with active blogging you can share your expertise and can become a domain expert without leaving your home or office.

We all talk about social media and how important it is in marketing services but how many active bloggers you personally know? If you’re actively blogging, I bet when you compete for a job or a project, you probably are the only one who has an active blog. This could be a huge factor in landing work. It is likely that you might be the only one your counterparts have ever met who has been writing about the domain they are also interested in. One of the reasons you are there because they consider you very knowledgeable if not outright domain expert.

A professional blog doesn’t have to be a thesis: it is really having an ongoing conversation about a particular subject. Your job is to stay focus on the subject and offer your expertise and observations. You can blog about anything that is important and interesting to your industry and participants. Once the blog is published, make sure it gets into all the relevant channels for distribution on the net through links, updates and postings. Here is a list of some of the important channels.

Digg

Delicious

Stumble upon

Google

Facebook

Twitter

LinkedIn

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